Discover the legendary coffee shop roadmap written by Crimson Cup Founder Greg Ubert.

Now in its second edition, this common-sense guide teaches everything you need to know about running a coffee shop while maximizing your profitability and peace of mind. 

Discover secrets to coffee shop success based on more than 27 years of experience in the specialty coffee industry. The foundations outlined in this book have put hundreds of independent coffee shop owners in 37 states on the road to success. 

With your book purchase you will receive these added bonuses, free of charge!

(1) A one-hour phone consultation about your business. Many of our customers say reading the book and this initial consultation were the biggest factors in turning their dream of owning a coffee shop into a reality.

(2) Samples of our award-winning coffees 

(3) A catalog filled with products designed to help independent coffee houses compete with national brands.

What are you waiting for? Get started on the road to coffee shop independence today.